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Battle Abbey in the early morning mist

The 1066 Country Story and how to tell it

  1. How we got here: our strategy
    Here you can download the research and consultation documents that led to the creation of these resources.
  2. Our Proposition
    Important and distinctive ideas that we in 1066 Country can own.
  3. Our Key Narrative
    This is the core statement for 1066 Country. It describes the place as a whole – its character, richness and diversity – and provides a vivid, up-to-date image for visitors.
  4. Our Four Themes
    Contemporary living, natural habitat, human spirit and creative endeavour.
  5. Our Place Stories
    Nine individual place stories have been written to depict the key characteristics of 1066 Country's main towns and villages in a concise and engaging way.
  6. Our Badge
    This badge is for you to use in your marketing, to help co-ordinate the full message of what 1066 Country has to offer.
  7. Our Strapline
    Find out how to use our main strapline 'Original by nature', and supporting copylines for use in your marketing.
  8. Our tone of voice
    Upbeat, realistic and imaginative: we want to reflect the way 1066 Country is today and to speak directly and confidently about the place and what it has to offer.
  9. Our imagery
    Focusing on the four themes of people, places, texture and talk, our photos and videos complement the language and tone of voice we use.
  10. Frequently asked questions
    Find out the answers to frequently asked questions about the brand guidelines.
  11. More information
    How to get in touch if you have questions that aren't answered here.
  12. Image library
    Four categories of imagery particularly appeal to our audience: people, places, texture and talk.
1066 Country of Origin Original by nature
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